| With the popularity of the Internet, it appears that many of the ?old-school? marketing rules are ev ... - Lauren Hobson |
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| PR is much more than cranking out positive client fodder for the media. - Harry Hoover |
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| Most Fire Departments are loved and needed. They have the respect of the community and the public is ... - Lance Winslow |
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| I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper - tha ... - Amber McNaught |
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| One of the primary tools still used by PR professionals to garner media coverage is the press releas ... - John Jantsch |
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| A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same pub ... - Michael Harrison |
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| It used to be that all you had to do was pitch a great idea with a clever hook, and you?d be booked ... - Joan Stewart |
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| Among those write them and those who read them, there's a great clamor today to eradicate press rele ... - Paul Furiga |
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| Above all, persuade your most important outside audiences with the greatest impacts on your organiza ... - Robert A. Kelly |
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| Fact is, this piece will help move you beyond tactics like special events, brochures, broadcast plug ... - Robert A. Kelly |
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| Do we really need PR in our lives? Is it possible that many of us would rather be lied to than told ... - Nick Arrizza, M.D. |
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| The business of building and maintaining positive public perception rests of fundamental pillar of P ... - Chandramouli N |
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