Being an online entrepreneur is usually a solo experience. Since usually they are a company of one, they must find ways to multiply their efforts and get the most bang for their time. This can be done by writing articles and using them or using the basic information in them many times over.
An example of how to accomplish this is to write a good article and submit it to an article site that you have determined has the standards that your article must meet to be credible. This is your test site.
Publishing articles on sites like these gives you exposure on the Net and establishes you as an expert in your field. It is an important part of creating traffic to your website and establishing your credibility. When a person has the word author in his/her credentials, the reader immediately has an increased level of respect for the person.
Creating a 300 (minimum of 200 words) word article is not difficult if you follow the guidelines for publishing that are posted on each site. A good site to start with is www.ezinearticles.com. It is one of the most difficult site on which to publish an article. In most peoples opinion, if you get an article accepted by eZine Articles, it will be accepted by most other sites.
After your article is accepted by eZine Articles, post it on the many other article sites on the Internet. There are article posting services that will post your article (you can locate these services using eLance.com) that will publish the article on over 100 article sites for a VERY minimal fee.
Article publishing is using the same basic information over and over again. This is leveraging your efforts. One article posted in over 100 websites with links back to your home site is very effective advertising. This is where you invite the reader to come to your site.
This multiplies the chances that someone will see your article and builds your creditability. This will attract them to your website to read more. The multiple listings also increase the links on the Net that point back to your website. This is a factor that the search engines use to rank your website on the search engine results pages.
Now to get you started. Think about what topic you like and about which you are knowledgeable. Sit down in front of your word processor and start putting words on the screen. Get a rough draft and let it sit a day or two. Come back and see if it still looks good. Get someone to proof it for you.
Wait! One more thing that you need to write is what you want the world to know about you. This will be entered in your bio information on each article site. This is really more valuable than your article since this is where you sell yourself and attract your readers to your website. This is where you are allowed to place your personal links.
In preparation for publishing your first article, read the Ezine Articles.com Editorial Guidelines (http://ezinearticles.com/editorial-guidelines.html) so you know how to structure your article for publication and what the rules are.
The rest is up to you. Get to writing!
Copyright 2006 John Howe, Inc. |
